About American Royal Beauties
American Royal Beauties is a natural scholarship pageant. We believe in empowering women so they can empower others. We emphasize the importance of community service and inner beauty - we believe that true beauty is found on the inside.
We will develop young ladies into future leaders of tomorrow with good moral values, goals and community presence. We will teach them to be positive role models and to lead by example. Each contestant will have an opportunity to shine on stage. No pageant experience is required to participate. Our pageant is the perfect stepping stone to helping young ladies learn the importance of effective communication, the role of attire, invaluable life skills, and wining interview techniques.
Our national community service goal is to partner with organizations that support and empower women. We will strive to serve these women and encourage our royalty to be actively involved with these organizations. Our motto, Crown to Serve, reflects this statement. Our crown stands for service and devotion to helping others. The mission of American Royal Beauties is to teach young women about the heart of service and being a part of a family that builds and encourages.
Our greatest desire is that all of our contestants and their families will have a fun and relaxing pageant weekend. We want every girl to walk away with precious memories and life-long friends.
Meet the Director
Susan West is the Founder and Owner of the StarJewel National Umbrella of Pageants and serves as the Executive Director of American Royal Beauties, a national scholarship pageant system, and StarJewel Showcase, a premier talent and modeling competition. She is also the Founder and Chairman of the Board of Crown to Serve, the nonprofit and benevolent arm of the organization.
For more than three decades, Susan has been dedicated to developing future leaders and creating opportunities for personal growth, achievement, and service. Through her creative leadership, she has established programs that inspire confidence, encourage professional development, and promote meaningful community engagement.
Susan remains passionate about empowering women, fostering sisterhood, and cultivating leadership. Through her organizations, she continues to create opportunities for individuals to make a positive impact in their communities while growing in confidence, character, and purpose.
SUSAN WEST
Owner & Executive Director